Kocaeli · Oslo
Crab Digital
02 — Meta & Google Ads

We turn your ad budget into measurable growth

End-to-end campaign management across the Meta and Google ecosystems: the right audience, the right message, the right time — and we measure every euro of return.

  • 5.2× average ROAS
  • 120+ campaigns managed
  • Transparent reporting
  • Meta and Google in one hand
Glass ad dashboards showing a rising performance curve
Average ROAS5.2×Campaign average over the last 6 months
Short answer

How are Google and Meta ads managed to improve ROAS?

Google and Meta ads are managed by one team: audience, message and offer are improved through continuous A/B testing. Measurement is set up with the pixel and conversion API, and budget shifts to the winning variant. Over the last six months campaigns averaged 5.2× ROAS, and cost per conversion fell about 38% in the first three months. 120+ active campaigns are reported transparently on spend, conversion and ROAS dashboards.

Average ROAS
5.2×
Cost per conversion
38% lower
Campaigns
120+
Platforms
Meta & Google
What we do

Performance-driven ad management

We manage strategy, creative and optimization from one hand and report results transparently.

01

Meta Ads (Facebook & Instagram)

Creative for Feed, Reels and Stories with interest- and behaviour-based targeting.

02

Google Ads — Search & Display

We capture high-intent searches and keep your brand visible across the display network.

03

YouTube & Shopping campaigns

Video ads and product-focused Shopping campaigns that drive sales.

04

Audience & conversion optimization

Accurate reach with pixel, conversion API and audience segmentation.

05

A/B testing

We continuously test visuals, copy and offers, then scale the winning variant.

06

Transparent reporting

Clear dashboards and regular reports so you see spend, conversions and ROAS.

Proven performance

Average ROAS by month

Growing returns through continuous optimization, testing and budget reallocation. (Sample campaign data)

ROAS
2.1×
2.8×
3.4×
4.0×
4.6×
5.2×
JanFebMarAprMayJun

Conversion value achieved while ad spend is held constant.

Our edge

Our results in numbers

We chase revenue, not likes. Campaigns are optimized against your business goals.

0×

Average ROAS

Average return multiple on ad spend.

0%

Lower cost per conversion

Average acquisition cost reduction in the first three months.

0+

Campaigns managed

Live, active campaigns across a range of industries.

Let's get more out of your ads

We'll analyse your current campaigns for free and uncover your growth potential together.

Get in touch
Meta & Google Ads Management | Crab Digital